10 tips when thinking about  research

1. Survey Survey Survey
2. Always outsource your problems to an agency you can trust
3. Go Digital
4. Avoid Stupid Research: many research exercises are pointless tick-box exercises
5. Avoid Boring Research: where no-one cares about the results
6. Always conduct Acute research: the insights could be transformational
7. Start thinking from the end - Analysis: what do you want to discover?
8. Questionnaire Design: make sure questions will provide answers you want
9. Explore alternative means of data collection: if possible dismiss analogue
10. Implementation of Findings: don't use same research company
11. Inverse synergy - One size doesn't fit all